“I was like, there’s no way they’re going to send me that much money,” Barnes said. Barnes checked his Google Adsense account. It topped a million views in a day and kept growing. Then he uploaded “Jay-Z Runs Up on Offset About Beyonce.” In it, Barnes speculates about a beef between the men, as a video shows Jay-Z talking to the rapper Offset backstage at an arena. The videos, in which Barnes offered his own commentary and opinions over images gleaned from social media, were getting only modest views in the thousands and were far from earning him a living.
He was actually winging it as an amateur and really needed the job. “I guess they thought I was a real-life reporter, or something,” Barnes said. In between, he ironed his clothes in a gazebo in a public park before job interviews, including one at a Tampa Bay television station, where, he said, they worried his videos might conflict with the news work they did. Soon he shortened it to the snappier Lionel B Show. He called his channel The Lionel Barnes Show, and told the viewers “welcome back,” even though he’d never recorded an episode before. Lil’ Kim’s “baby daddy.” Did Phor from VH1′s Black Ink Crew cheat on Nikki? Unlike the relationship comedy sketches he’d tried in the past, he focused on Black celebrity gossip.
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He recorded new videos in his car, edited them on his phone and uploaded them with that free Wi-Fi.
“I thought, if I could just make another $62, I can get a whole $100.” “I had $38 in there, and you need at least $100 before YouTube will pay out,” Barnes said.